Switching PMS isn't tech, it's operational transformation
Read → Javier Retornano, CEO of Suitech, explains why changing a PMS is an operational project, not a tech one.
Google AI Mode books hotels directly, Hotelbeds margins shrink, Germany online channel hits 46%
Read → Google launches direct hotel booking via AI Mode. Hotelbeds shows scale no longer protects margins. Germany's online channel hits 46%.
Hotelbeds' shrinking margins: scale is no longer enough
Read → The bed bank's results show that size alone doesn't protect economics. Time for hotels to rethink distribution strategy.
AI visibility for hotels: a webinar with the answers
Read → Learn how AI platforms pick hotels and what content makes you visible. A Milestone webinar on Sep 10.
Google's AI Mode Pits Your Rate Against Points Prices
Read → US travelers can now compare cash rates vs loyalty points in one Google AI conversation. Hotels must rethink rate parity.
Google's New AI Booking, HVS's 4.5% for 2026, and the 98% Abandonment
Read → Google's AI Mode now lets US travelers book directly. Add HVS's 4.5% forecast for 2026 and the stubborn 98% abandonment rate. Here's what it means for hoteliers.
Self-service kiosks show their real ROI: more time for hospitality
Read → Hyatt Regency Savannah saw a 22% rise in marketplace orders and 24% sales jump after shifting 72% of transactions to self-service. The win isn't efficiency, it's human connection.
Hotels Can Engineer Memories, Not Just Experiences
Read → Hotels can use memory science to design arrival rituals and departures guests actually remember. No more generic stays.
Choice Hotels Partners with Google to Enable AI Bookings in Search
Read → Choice Hotels is one of the first to let travelers book directly through Google AI Mode. A smart move for direct channel and loyalty.
56% Want to Book, 98% Leave. Your Website Has a Problem
Read → GuestCentric's AI assistant Melissa shows 56% of engaged visitors have high booking intent, yet the average hotel website converts just 2%. The culprit? Unanswered questions and checkout friction.