Artificial Intelligence
Artificial intelligence stopped being a trade-show promise and became the layer rewriting how travel is sold, run and experienced.
Artificial intelligence stopped being a trade-show promise and became the layer rewriting how travel is sold, run and experienced.
Read → OpenAI's Businesses in ChatGPT lets hotels claim their profile and see how the AI shows them to users. A small step that changes the game in direct distribution.
Read → Hospitality Net publishes a practical framework to evaluate AI tools before signing: define the problem, involve frontline staff and check vendor fit. Most hotels skip the first step.
Read → Grevon integrates with Indio so campers can ask, check availability and pay in one AI chat, without jumping to a booking engine.
Read → Survey data shows a stark gap in AI access between hotel managers and the people who actually touch the guest. The strategic risk is hollowing out the service layer.
Read → Amadeus says AI platforms will lean on aggregators, but the direct relationship with Meta's Muse belongs to Duffel. What that means for hotel distribution.
Read → An opinion piece warns that outdated AI training data can erase a property from AI booking agent shortlists, costing occupancy before anyone notices. The fix is less about tech and more about where startups look for funding.
Read → Meta puts travel among Muse's top use cases and openly weighs how to monetize bookings made through its apps. For hotels, the discovery layer just got a business model.
Read → Ayush Soota's AI platform replaces CVs with structured profiles and promises to match hospitality talent with hotels that are tired of filtering noise.
Read → roommaster launches an AI Connector built on the Model Context Protocol so hotel staff can query live PMS data in ChatGPT, Claude, Copilot and Gemini.
Read → The AIHA releases a free guide with KPIs and self-assessments so hotels can control how AI assistants present them to travellers.
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