Artificial Intelligence
Artificial intelligence stopped being a trade-show promise and became the layer rewriting how travel is sold, run and experienced.
Artificial intelligence stopped being a trade-show promise and became the layer rewriting how travel is sold, run and experienced.
Read → Terence Ronson distils 84 pieces into four Q4 moves, Muhammad Tanveer argues certainty is the new luxury, and 500 hospitality leaders signal AI has left the pilot phase behind.
Read → AIHA publishes a free guide that links agentic AI protocols to more than 100 hospitality use cases, with a workbook for technical and business teams.
Read → An op-ed on Hospitality Net argues that hotels have reduced staff to button-pushers for software, and that AI should give the human back the human part of hospitality.
Read → Google merges Hotel Ads into an AI campaign, WTTC sets eight Europe priorities, and Mews asks where the hours AI saves in hotels actually go.
Read → Independent hotels gain a commission-free discovery window through AI tools, but the booking still slips to the OTA when the website fails to convert.
Read → Skift's Data + AI Summit left a clear message: AI changes how travel companies work, yet the booking volume still does not follow.
Read → Clients walk in with an itinerary already written by AI. Small travel agencies need to sell something the chatbot cannot.
Read → Marriott's nine-year Alibaba partnership gives its AI agent exclusive booking commands on Fliggy, while rivals are stuck with a five-field search.
Read → Pertlink applies McKinsey's energy outlook to hotels and proposes tracking AI token costs alongside utility costs per occupied room.
Read → A Mews survey of 3,250 travelers shows 89% prefer AI working in the background alongside staff. A clear signal for hotel tech strategy.
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