Revenue & Distribution
Revenue management and distribution are two sides of the same coin: what you charge and which channel the guest arrives through.
Premium Flight Searches Double as Travelers Seek Comfort and Personalization
Read → Trip.com data shows first and business class searches up 99% YoY, and five-star hotel searches up 57%. Millennials and Gen Z are driving the demand for personalized, experience-led trips.
AirDNA launches dynamic pricing tool for short-term rental hosts
Read → AirDNA, the data giant of short-term rentals, enters revenue management with a dynamic pricing tool. Big upside for hosts leaving money on the table.
Google AI Mode books hotels, Lighthouse Ernest Crews, direct bookings vs OTA costs
Read → Google enables hotel bookings via AI Mode with Choice and Hilton. Lighthouse targets the AI adoption gap with Ernest Crews.
Hotels Stop Chasing Room Revenue, Start Chasing Profit
Read → Revenue managers are realizing that a booked room at any cost is not a win. The focus shifts to booking profitability.
Google AI Mode books hotels directly, Hotelbeds margins shrink, Germany online channel hits 46%
Read → Google launches direct hotel booking via AI Mode. Hotelbeds shows scale no longer protects margins. Germany's online channel hits 46%.
Hotelbeds' shrinking margins: scale is no longer enough
Read → The bed bank's results show that size alone doesn't protect economics. Time for hotels to rethink distribution strategy.
Google's AI Mode Pits Your Rate Against Points Prices
Read → US travelers can now compare cash rates vs loyalty points in one Google AI conversation. Hotels must rethink rate parity.
Digital marketing budget: what actually matters
Read → The guide every hotel marketing director needs to build a 2027 budget based on real customer acquisition, ROAS benchmarks, and profitability comparisons between direct and OTA channels.
The email you actually own is only the one she hands you
Read → Booking and Expedia's clauses cut your guest data access 30 days after checkout. Meanwhile, 69% of travelers trust AI summaries to pick hotels, and branded residences are learning the hybrid model isn't as simple as it looked.
Own the email your guest gives you directly
Read → The email address a guest hands you during their stay is yours to keep. The one from an OTA comes with invisible strings attached.