Artificial Intelligence
Artificial intelligence stopped being a trade-show promise and became the layer rewriting how travel is sold, run and experienced.
Artificial intelligence stopped being a trade-show promise and became the layer rewriting how travel is sold, run and experienced.
Read → The business travel giant frames AI risk around the trust it sells to corporate clients, a playbook hotels should copy before deploying their own models.
Read → Bain warns that AI referral traffic and agentic booking tools are shifting the customer journey away from direct channels. Hotels that adapt their content, pricing and personalization will capture the demand.
Read → The AI Hospitality Alliance publishes a five-pillar governance framework so any hotel can adopt AI without flying blind.
Read → Google's AI booking protocol has no field for agencies or commissions, agentic bookings face a slow climb, and bad hotel content costs travellers about $1,900 on average.
Read → The h2c AI Hotel Chain Tech Report 2026 shows 91% of hotel chains already use AI, mainly to free staff for real guest interaction.
Read → Jennifer Axness analyses how hotels use AI to personalise on-property stays and stand out. My take: the data you already have is gold, use it before buying more tech.
Read → Terence Ronson warns that hotels without integrated guest data and AI recognition are quietly bleeding loyalty. I think he is right, and the fix is more cashable than it looks.
Read → A Hospitality Net piece argues that every hotel has a de facto AI strategy baked into its third-party tools. The problem is nobody has mapped where ownership of the guest quietly changes hands.
Read → IAG tests AI in a single airline before expanding across the group. Governance from day one is what gives the group confidence to scale.
Read → At the Destination AI Summit in Washington, hoteliers, owners and tech leaders agreed on one thing: AI is already reshaping back office, jobs and distribution.
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