Artificial Intelligence
Artificial intelligence stopped being a trade-show promise and became the layer rewriting how travel is sold, run and experienced.
Artificial intelligence stopped being a trade-show promise and became the layer rewriting how travel is sold, run and experienced.
Read → A former hotel worker warns that using AI to cut headcount destroys service quality. The real play: automate drudgery and let staff focus on high-value guest moments.
Read → Autonomous AI agents are about to transform how travelers discover and book hotels. Hotels, OTAs and tech platforms face a new competitive game where data and machine-readable content will define winners.
Read → More than half of AI-powered pricing recommendations are rejected across the hospitality sector. Not because the algorithm doesn't work, but because directors skip the trust-building phase that automation demands.
Read → The boutique hotel chain expands its use of AI across its portfolio after validating Abra's platform in Chicago. The case shows how nimble chains are accelerating guest experience tech adoption.
Read → Corneel Koster bets the airline wins on what humans do best: creating belonging. While AI mediates the booking, premium cabins and crew culture separate winners from the pack.
Read → Fully automated proposal responses threaten to commoditize hotel group sales. Joan argues that human touchpoints remain essential to win deals beyond price.
Read → Predicting which AI will matter is a waste of time. What counts is having a PMS flexible enough to adopt whatever comes next.
Read → As travelers increasingly rely on AI assistants for trip planning, hotels must rethink how they appear and compete in this new search environment.
Read → A hotel finance coach spent a decade publishing content. Now an AI recommends him to strangers he's never met. What your team can learn from this about being discoverable.
Read → Four AI-powered hotel search tools have launched in 2026. The big chains are moving fast, and independents should watch closely.
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