Artificial Intelligence
Artificial intelligence stopped being a trade-show promise and became the layer rewriting how travel is sold, run and experienced.
Hilton plugs into Google, ChatGPT and Claude. What that means for hotels
Read → Hilton launches AI Planner on its site and app, joins Google's AI Mode with Honors Points, and adds ChatGPT and Claude integrations. The message: whoever owns the AI conversation owns the booking.
AI Is Messing Up Hotel Listings on TikTok Go
Read → TikTok Go's new booking feature is full of AI-generated videos with wrong facts. Hotels are worried, but there's a clear fix.
Hotel CMOs Are Losing the AI Booking Race
Read → If your hotel data is messy, AI won't recommend you. CM O's obsess over campaigns while the problem is in the database.
AI in hotels: it's about governance, not model power
Read → McKinsey's latest tech outlook, filtered for hospitality, says agentic AI is reshaping booking. But adoption depends more on governance than on model capability.
AI in Hotels: No Magic Pill, Just Readiness, Implementation, Operations
Read → A new advisory framework argues AI only boosts hotel revenue when applied in three phases: readiness, implementation, and operations. Not as a standalone cost-cutter.
Your Hotel Ranks on Google but Vanishes in ChatGPT: Here's Why
Read → Hotels investing heavily in SEO for Google are discovering they are invisible to AI assistants like ChatGPT. The fix is not more backlinks, it's a new approach to content structure and consistency.
Google’s AI Mode is now a booking channel for hotels
Read → Google’s AI Mode lets travelers book hotels directly in the conversation. For hoteliers, it’s a new distribution channel with direct booking potential.
Google AI Mode books hotels directly, Hotelbeds margins shrink, Germany online channel hits 46%
Read → Google launches direct hotel booking via AI Mode. Hotelbeds shows scale no longer protects margins. Germany's online channel hits 46%.
AI visibility for hotels: a webinar with the answers
Read → Learn how AI platforms pick hotels and what content makes you visible. A Milestone webinar on Sep 10.
Choice Hotels Partners with Google to Enable AI Bookings in Search
Read → Choice Hotels is one of the first to let travelers book directly through Google AI Mode. A smart move for direct channel and loyalty.